Chartered Accountant | Finance Copywriter | Ex-KPMG
A Chartered Accountant by degree, a copywriter by passion, Shriya spent 5.5 years at KPMG, diving deep into audit and financial advisory. But numbers alone didn't tell her full story. Swapping spreadsheets for storytelling, she now makes finance sound less boring and a lot more human. As a copywriter and content strategist, Shriya simplifies the complex, making compliance sound clear, straightforward, and a little more human.
Angel Syndicates in India have become a powerful and founder-friendly way to raise early-stage capital. This guide breaks down how syndicates work, what founders must know, the fees, documents, and ri...
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The Prime Minister Employment Generation Program, or PMEGP for startups can be the easiest path to starting your business if you know how to navigate the rules. This blog explains the loan amount, sub...
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AI Startups in India are rewriting how industries work, blending innovation with purpose. Yet, the path is not without challenges. In this blog, you’ll explore the rise of arti...
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Revenue Forecasting can feel impossible when markets swing with inflation, wars, and tech shifts. Yet, it’s not about perfect prediction; it’s about staying prepared. With the rig...
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Financial due diligence for startups is often ignored until deals fall apart. The fix is simple. Prepare early. Know what investors check. Keep your books clean before any merger or acquisition. ...
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Equity dilution happens when your ownership stake shrinks as you raise funds. Every fundraising round thins your slice of the company, but understanding how dilution works, calculating it smartly,...
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A Co-founders Agreement builds trust and clarity. Passion may bring founders together, but it isn’t enough to sustain a startup. Without an agreement, disputes over equity or exits can...
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In 2025, down rounds are on the rise across Indian startups. Falling valuations and equity dilution make fundraising tougher. But with smart restructuring, cap table control, and risk plannin...
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Secondary share sales let founders and employees turn paper wealth into real cash by unlocking startup equity before an IPO or acquisition. They’re the secret door to liquidity fo...
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