Chartered Accountant | Finance Copywriter | Ex-KPMG
A Chartered Accountant by degree, a copywriter by passion, Shriya spent 5.5 years at KPMG, diving deep into audit and financial advisory. But numbers alone didn't tell her full story. Swapping spreadsheets for storytelling, she now makes finance sound less boring and a lot more human. As a copywriter and content strategist, Shriya simplifies the complex, making compliance sound clear, straightforward, and a little more human.
Equity dilution happens when your ownership stake shrinks as you raise funds. Every fundraising round thins your slice of the company, but understanding how dilution works, calculating it smartly,...
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A Co-founders Agreement builds trust and clarity. Passion may bring founders together, but it isn’t enough to sustain a startup. Without an agreement, disputes over equity or exits can...
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In 2025, down rounds are on the rise across Indian startups. Falling valuations and equity dilution make fundraising tougher. But with smart restructuring, cap table control, and risk plannin...
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Secondary share sales let founders and employees turn paper wealth into real cash by unlocking startup equity before an IPO or acquisition. They’re the secret door to liquidity fo...
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Venture Debt vs Equity Funding is a key decision every founder faces when scaling a startup. Growth needs capital, but should you give up ownership or take on repayment risk? This gu...
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Creator Economy Startups are booming, but only a few know how to monetise correctly. The problem? Scaling profitably. The solution? Proven monetisation models that fuel growth. ...
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Share Swap Deals can sound complex for startup founders. You may worry about valuation, tax, or legal rules. Imagine merging, funding, or restructuring without burning cash. Sounds lighter already?...
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Unit Economics and Key Metrics show if your startup can truly scale. Startups don’t fail because of ideas. They fail because of broken unit economics. You may raise funds, but without s...
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Flipping and reverse flipping are not just legal terms; they are strategic moves that can change how startups raise funds, scale globally, and even go public. For Indian startups, where the h...
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