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Shriya Sahni

Chartered Accountant | Finance Copywriter | Ex-KPMG

A Chartered Accountant by degree, a copywriter by passion, Shriya spent 5.5 years at KPMG, diving deep into audit and financial advisory. But numbers alone didn't tell her full story. Swapping spreadsheets for storytelling, she now makes finance sound less boring and a lot more human. As a copywriter and content strategist, Shriya simplifies the complex, making compliance sound clear, straightforward, and a little more human.

Blogs

Creator Economy Startups: Business & Monetisation Models That Actually Work (2025 Guide)

Creator Economy Startups are booming, but only a few know how to monetise correctly.  The problem? Scaling profitably.  The solution? Proven monetisation models that fuel growth. ...

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Share Swap Deals Explained: A Guide for Startup Founders

Share Swap Deals can sound complex for startup founders. You may worry about valuation, tax, or legal rules. Imagine merging, funding, or restructuring without burning cash. Sounds lighter already?...

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Unit Economics and Key Metrics For Startups: CAC, LTV, Churn, and ARPU Demystified

Unit Economics and Key Metrics show if your startup can truly scale.  Startups don’t fail because of ideas. They fail because of broken unit economics. You may raise funds, but without s...

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Flip and Reverse Flip in India: A Complete Startup Guide

Flipping and reverse flipping are not just legal terms; they are strategic moves that can change how startups raise funds, scale globally, and even go public.  For Indian startups, where the h...

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ITR Filing for Founders & Startups: What You Must Know

ITR filing for startups and founders can feel overwhelming. Missed deadlines risk penalties, audits, and lost investor trust. But timely filing not only keeps you compliant, it unlocks tax benefits...

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Startup Burn Rate and Cash Runway: What They Are and Why They Matter

Startup Burn Rate is the heartbeat of your financial health and your cash runway determines how long you’ll stay in the game.  Wondering how fast you’re spending and how long you c...

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Financial Modelling: The Backbone of Credible Startup Valuations

Financial modelling is what makes startup valuation reliable, not just a guess. Most founders get it wrong. Why? Poor projections, over-optimism, and missing numbers. Without a strong model, your v...

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What is a Cap Table? A Beginner’s Guide for Startup Founders

A Cap Table shows who owns what in your startup. It’s your startup's equity map. Without it, equity can become complicated quickly.  Without a clear cap table, you risk chaos when ra...

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Pre-Money vs Post-Money Valuation: Key Differences Every Startup Founder Should Know

Pre-Money vs Post-Money Valuation sounds simple until equity, control, and investor terms are on the line. It defines how much of your startup stays yours after investors come in. Get it wrong, and...

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