Chartered Accountant | Finance Copywriter | Ex-KPMG
A Chartered Accountant by degree, a copywriter by passion, Shriya spent 5.5 years at KPMG, diving deep into audit and financial advisory. But numbers alone didn't tell her full story. Swapping spreadsheets for storytelling, she now makes finance sound less boring and a lot more human. As a copywriter and content strategist, Shriya simplifies the complex, making compliance sound clear, straightforward, and a little more human.
Financial modelling is what makes startup valuation reliable, not just a guess. Most founders get it wrong. Why? Poor projections, over-optimism, and missing numbers. Without a strong model, your v...
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A Cap Table shows who owns what in your startup. It’s your startup's equity map. Without it, equity can become complicated quickly. Without a clear cap table, you risk chaos when ra...
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Pre-Money vs Post-Money Valuation sounds simple until equity, control, and investor terms are on the line. It defines how much of your startup stays yours after investors come in. Get it wrong, and...
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Startup due diligence is entering a new era: deeper, tougher, and non-negotiable. Gone are gut-feel investments. Startup due diligence is becoming stricter due to rising frauds, funding risks...
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Working capital management is the lifeline of your daily business operations. Let’s talk business. You’re running your operations. Bills are piling up. Clients are slow to pay. Sound fa...
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Cash flow forecasting is the lifeline your business didn’t know it needed. Running out of cash without warning? Struggling to plan big moves? With the right forecast, you can predict, prepare...
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EBIT vs EBITDA is a widely debated topic in financial analysis and decision-making. Choosing the wrong metric can mislead your strategy. Every startup, founder, or CFO faces this question at some p...
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Inventory Management Tools for a Startup are no longer a luxury—they’re a must. Startups often juggle scattered stock, manual errors, and lost sales. Without the right system, you...
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Exit strategies for investors are crucial for planning a profitable and timely departure from a startup. But many investors miss out because they don’t know when or how to exit smartly. The good...
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