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Shriya Sahni

Chartered Accountant | Finance Copywriter | Ex-KPMG

A Chartered Accountant by degree, a copywriter by passion, Shriya spent 5.5 years at KPMG, diving deep into audit and financial advisory. But numbers alone didn't tell her full story. Swapping spreadsheets for storytelling, she now makes finance sound less boring and a lot more human. As a copywriter and content strategist, Shriya simplifies the complex, making compliance sound clear, straightforward, and a little more human.

Blogs

Creator Economy Startups: Business & Monetisation Models That Actually Work (2025 Guide)

Creator Economy Startups are booming, but only a few know how to monetise correctly. The problem? Scaling profitably. The solution? Proven monetisation models that fuel growth. Learn how to w...

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Secondary Share Sale: What Every Founder Should Know

Secondary share sales let founders and employees turn paper wealth into real cash by unlocking startup equity before an IPO or acquisition. They’re the secret door to liquidity for founders a...

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Flip and Reverse Flip in India: A Complete Startup Guide

Flipping and reverse flipping are not just legal terms; they are strategic moves that can change how startups raise funds, scale globally, and even go public. For Indian startups, where the holding...

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Startup Burn Rate and Cash Runway: What They Are and Why They Matter

Startup Burn Rate is the heartbeat of your financial health and your cash runway determines how long you’ll stay in the game. Wondering how fast you’re spending and how long you can last?...

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Financial Modelling: The Backbone of Credible Startup Valuations

Financial modelling is what makes startup valuation reliable, not just a guess. Most founders get it wrong. Why? Poor projections, over-optimism, and missing numbers. Without a strong model, your valu...

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What is a Cap Table? A Beginner’s Guide for Startup Founders

A Cap Table shows who owns what in your startup. It’s your startup's equity map. Without it, equity can become complicated quickly. Without a clear cap table, you risk chaos when raising mon...

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Why Startup Due Diligence Is Getting Stricter: A Practical Investor’s Guide to Adapting

Startup due diligence is entering a new era: deeper, tougher, and non-negotiable. Gone are gut-feel investments. Startup due diligence is becoming stricter due to rising frauds, funding risks, and mar...

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Working Capital Management Explained: A Guide for Modern Businesses

Working capital management is the lifeline of your daily business operations. Let’s talk business. You’re running your operations. Bills are piling up. Clients are slow to pay. Sound fa...

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Cash Flow Forecasting: A Key Tool for Financial Health

Cash flow forecasting is the lifeline your business didn’t know it needed. Running out of cash without warning? Struggling to plan big moves? With the right forecast, you can predict, prepare...

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